2025 Mid-Year Letter
I hope this letter finds you well coming out of the 4th of July holiday weekend. I wanted to take this opportunity to write to you, now that we have crossed the halfway mark of the year, to discuss the ebbs and flows of the market in the first two quarters and how we are approaching the next six months and beyond.
The market moved swiftly this year, first declining toward a near-bear market amid fears that new tariffs would have significant effects on the global economy. When implementation was delayed and revised, markets rebounded sharply. After reaching an intra-year low of -19% just two months ago, the S&P 500 has now returned more than 5% year-to-date. The see-saw of the market this year, combined with eye-catching headlines spanning trade and geopolitics, rattled consumer sentiment over the past six months, though that too has started to recover nicely.1 Despite the noise, we find ourselves in a market that looks fairly similar to where we were when the year began, with a couple of notable exceptions.
One of the most constructive changes in 2025 has been the broadening of returns across sectors, regions, and investment styles. Last year, we wrote extensively about the market’s concentration in the “Magnificent 7.” This year, the S&P 500 excluding those names has outperformed them, which marks a notable shift in leadership.² While growth stocks led in 2024, performance in 2025 has been more evenly spread across large value, blend, and growth categories.³ Technology remains strong but ranks only as the fourth-best performing sector this year.⁴ International equities, especially in developed markets, have also gained ground. A weakening U.S. dollar has amplified American investors’ returns in foreign stocks.⁵ Meanwhile, Europe has benefited from favorable internal policy shifts. The European Central Bank has begun its rate-cutting cycle, and Germany has announced plans for increased government spending. While some trade uncertainty persists, valuations remain compelling in light of improving economic conditions.6 We see this broadening as a healthy sign. Although AI-driven growth is still powerful, opportunity now exists across a wider array of industries and geographies.
The broader U.S. economy has shown resilience over the course of the past six months. On July 3rd, the Bureau of Labor Statistics reported that nonfarm payroll employment increased by 147,000 jobs in June, and the unemployment rate ticked down to 4.1%.7 This reading broadly surprised economists and analysts on Wall Street alike, who for months have been expecting the labor market to materially soften. While the Job Openings and Labor Turnovers Survey (JOLTS) showed a decline in job openings from January to March, that number has evened out to its start-of-year value.8 Even if a decline in the jobs market were to take place, we are approaching it from a position of strength. Wage growth of 4.0% remains above the 50-year average of 3.9%, while unemployment remains well below the 50-year average of 6.1%.⁹ This strength has allowed the Federal Reserve to delay rate cuts to further manage inflation. So far, inflation impacts from tariffs have not materialized meaningfully in the data. As a result, the Fed is still expected to cut rates at least once this year, with September being the most likely starting point.10
Despite periodic doomsday headlines from major financial outlets about the end of the “American Exceptionalism” trade or recessionary conditions, these predictions have not come to pass, and investors appear increasingly comfortable with trade conditions. The trends that fueled equity growth in 2024 remain intact, particularly in technology and AI.
We now see AI adoption expanding well beyond the tech sector. Since September 2023, the percentage of firms across all sectors reporting use of AI applications has more than doubled. In some industries, such as professional, technical, and financial services, the increase has been even greater.11 This wave of adoption could drive material improvements in productivity and profitability across the economy. Large value stocks have served an important function, trading at lower multiples than their growth peers and therefore suffering a shallower intra-year decline before rebounding very nicely. We continue to believe this is an attractively priced area of the market. Small-cap stocks have also bounced back from their April lows, although they have yet to break out in a meaningful way. We believe they stand to benefit significantly when the Fed begins easing rates. Furthermore, we are encouraged by the performance of large international companies. Fiscal, monetary, and trade-related policy shifts in certain developed and emerging markets have supported gains, and we expect that trend to persist.
Looking at consumer sentiment, the recovery underway could play a pivotal role in driving earnings growth for U.S. businesses. On July 8th, the Federal Reserve Bank of New York released its June 2025 Survey of Consumer Expectations. The report found that a larger share of American households expect their financial situation to be better a year from now than it is today. Additionally, the average perceived probability of missing a minimum debt payment in the next three months declined by 1.4%.12 These developments suggest consumer spending may remain a key driver of corporate earnings and GDP growth.
Of course, risks remain. Persistent inflation or an unexpected shock in the labor market could present headwinds. But on balance, we remain confident that well-constructed, diversified portfolios positioned to capture opportunity across sectors and geographies are well suited to thrive.
I remain deeply grateful for the continued trust our clients place in us as stewards of their family’s financial well-being. I look forward to what the rest of 2025 has in store and hope you enjoy a safe and memorable summer.
Sincerely,
Gregory L. Clifford
Founder and CEO
The Clifford Group
Citations:
1) University of Michigan. Survey of Consumers, Final Results for June 2025. University of Michigan, June 27th, 2025.
2) Dr. Kelly, D. et al. Guide to the Markets. J.P. Morgan Asset Management, June 30th, 2025.
3) Ibid.
4) Ibid.
5)Vanguard. Market Perspectives. Vanguard, July 1st, 2025.
6) Nelson, J. et al. 2025 Midyear Market Outlook: Investing in a Post-Globalization World. T. Rowe Price, May 2025.
7) Bureau of Labor Statistics. The Employment Situation- June 2025. The U.S. Department of Labor, July 3rd, 2025.
8) Bureau of Labor Statistics. Job Openings and Labor Turnover Survey. The U.S. Department of Labor, July 1st, 2025.
9) Dr. Kelly, D. et al. Guide to the Markets. J.P. Morgan Asset Management, June 30th, 2025.
10) Hatzius, J. et al. Shifting to a September Cut and a Lower Terminal Rate. Goldman Sachs, June 30th, 2025.
11) Dr. Kelly, D. et al. Guide to the Markets. J.P. Morgan Asset Management, June 30th, 2025.
12) Federal Reserve Bank of New York’s Center for Microeconomic Data. Short Term Inflation Expectations Tick Down, Household Financial Expectations Improve. The Federal Reserve Bank of New York.
Important Information
The Clifford Group LLC (“The Clifford Group”) is a registered investment advisor. Advisory services are only offered to clients or prospective clients where The Clifford Group and its representatives are properly licensed or exempt from licensure. The information provided is for educational and informational purposes only and does not constitute investment advice and it should not be relied on as such. It should not be considered a solicitation to buy or an offer to sell a security. It does not take into account any investor’s particular investment objectives, strategies, tax status or investment horizon. You should consult your attorney or tax advisor. The views expressed in this commentary are subject to change based on market and other conditions. These documents may contain certain statements that may be deemed forward looking statements. Please note that any such statements are not guarantees of any future performance and actual results or developments may differ materially from those projected. Any projections, market outlooks, or estimates are based upon certain assumptions and should not be construed as indicative of actual events that will occur. All information has been obtained from sources believed to be reliable, but its accuracy is not guaranteed. There is no representation or warranty as to the current accuracy, reliability, or completeness of, nor liability for, decisions based on such information and it should not be relied on as such. The above targets are estimates based on certain assumptions and analysis made by the advisor. There is no guarantee that the estimates will be achieved.
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Risk Disclosure
No investment strategy or risk management technique can guarantee returns or eliminate risk in any market environment. All investments include a risk of loss that clients should be prepared to bear. The principal risks of The Clifford Group strategies are disclosed in the publicly available Form ADV Part 2A. Asset Allocation may be used in an effort to manage risk and enhance returns. It does not, however, guarantee a profit or protect against loss. Generally, among asset classes, stocks are more volatile than bonds or short-term instruments. Government bonds and corporate bonds have more moderate short-term price fluctuations than stocks, but provide lower potential long-term returns. U.S. Treasury Bills maintain a stable value if held to maturity, but returns are generally only slightly above the inflation rate. Diversification does not ensure a profit or guarantee against loss. Risk associated with equity investing include stock values which may fluctuate in response to the activities of individual companies and general market and economic conditions. Investing in foreign domiciled securities may involve risk of capital loss from unfavorable fluctuation in currency values, withholding taxes, from differences in generally accepted accounting principles or from economic or political instability in other nations. Investments in small-sized companies may involve greater risks than in those of larger, better known companies.
Performance Disclosure
Past performance shown is not indicative of future results, which could differ substantially.
Performance returns for periods of less than one year are not annualized.
Index returns are unmanaged and do not reflect the deduction of any fees or expenses. Index returns reflect all items of income, gain and loss and the reinvestment of dividends and other income. You cannot invest directly in an Index.